A bit about Saudi Arabia's newest juice and smoothie bar

The Boost Juice Story

Back in 2000, a woman with no business experience - but unlimited passion and family support - opened her first juice bar in Adelaide, Australia.

The idea was brilliantly simple: make healthy living both tasty and fun.

That woman was Australian adventurer and entrepreneur Janine Allis. And the bar was Boost Juice - now one of our most popular and loved juice and smoothie brands, with 500 stores in 13 countries... and counting.


Boost Juice arrives in Saudi Arabia

Mr. Abdul Wahab first discovered Boost Juice in 2007 whilst studying at Queensland University in Brisbane, Australia. During his time living ‘down under’ he became a loyal Boost Juice customer, amazed by the high-quality products and the brand’s ability to attract a large number of customers each and every day in multiple locations.

It was at this time Mr Abdul Wahab contacted the Boost Juice Support Office in Australia regarding his desire to bring the brand back to Saudi Arabia. Whilst his initial application was un-successful, he knew the distinct taste of Boost would be a ‘hit’ back home so he never gave up on his dream and ensured that his journey with Boost Juice did not end there.

After completing his studies, Mr Abdul Wahab became a very successful businessman with the Al-Homaidhi Group and often traveled internationally for both business and pleasure. Whilst abroad, he regularly visited the closest Boost Juice Bar which only strengthened his desire to introduce the brand to Saudi Arabia.

Ten years after his initial application and with his passion for Boost Juice as strong as ever, Mr Abdul Wahab submitted another application. This time he was successful and in 2019 his dream of launching Boost Juice to Saudi Arabia became a reality with the first store opening at Riyadh Park Mall.